Laminam AND TOTO TOGETHER AT THE FuoriSalone FOR TWO NEW co-branding COLLECTIONS: A BLEND OF CULTURES, INNOVATIVE TECHNOLOGIES AND MARKETING STRATEGIES.
The FuoriSalone 2015 will see the debut of two new collections, Kanka and Kotan, co-branded with the Japanese giant TOTO, one of the world leaders in bathroom solutions.
Large surfaces with unprecedented textures, inspired by the shimmering shades of oxidized metals, reminiscent of autumn leaves, and the matt surfaces of raw concrete and water-colour painted, macerated paper. The specialised expertise of LAMINAM, which has revolutionised the works of ceramics by being the first to produce large ceramic slabs, joins forces with TOTO, which has provided the innovative Hydrotect® technology. This is a technique that uses the active cleaning power of titanium dioxide (TiO2) when subjected to photocatalysis, using only sunlight and rainwater, which, when applied on the slabs as a finish, makes it possible to purify the air outdoors; indoors, it gives the slabs antibacterial properties, as well as the ability to get rid of unpleasant smells.
“Design Exchange” installation set up in company’s Milan showroom will offer visitors an experience aimed at engaging the senses and illustrating the material and its potential applications.
An ideal reconstruction of a Japanese living space, with a reference to the balance and purity of the Japanese collective imagination, re-interpreted with the attention to style and the conceptual approach that are the essence of Italian design.